Business research methods/ Donald R. Cooper, C. William Emory.
Material type: TextPublication details: Chennai: McGraw Hill Ltd 2019cEdition: 12th edDescription: xvi, 866p.: ill; 28cmISBN: 978939353161194 (pbk)DDC classification: 658.0072Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.0072 COO-B 2019 11132 (Browse shelf (Opens below)) | 1 | Available | 0011132 | ||
Books | Namal Library Management | 658.0072 COO-B 2019 11524 (Browse shelf (Opens below)) | 2 | Available | 0011524 |
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includes contents and index.
Introduction to business research --
Research in Business --
Applying Scientific Thinking to Management Problems --
The Research Process --
The Research Proposal --
Ethics in Business Research --
The Design of Research --
Design Strategies --
Sampling Design --
Measurement --
Measurement Scales --
The Sources and Collection of Data --
Exploring Secondary Data --
Survey Methods: Communicating with Participants --
Instruments for Participant Communication --
Observational Studies --
Experimentation --
Analysis and Presentation of Data --
Data Preparation and Description --
Exploring, Displaying, and Examining Data --
Hypothesis Testing --
Measures of Association --
Multivariate Analysis: an overview --
Presenting Results: Written and Oral Reports.
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