Business research methods/ Donald R. Cooper, C. William Emory.

By: Cooper, Donald RContributor(s): Schindler, Pamela S | Sharma, J. KMaterial type: TextTextPublication details: Chennai: McGraw Hill Ltd 2019cEdition: 12th edDescription: xvi, 866p.: ill; 28cmISBN: 978939353161194 (pbk)DDC classification: 658.0072
Contents:
Introduction to business research -- Research in Business -- Applying Scientific Thinking to Management Problems -- The Research Process -- The Research Proposal -- Ethics in Business Research -- The Design of Research -- Design Strategies -- Sampling Design -- Measurement -- Measurement Scales -- The Sources and Collection of Data -- Exploring Secondary Data -- Survey Methods: Communicating with Participants -- Instruments for Participant Communication -- Observational Studies -- Experimentation -- Analysis and Presentation of Data -- Data Preparation and Description -- Exploring, Displaying, and Examining Data -- Hypothesis Testing -- Measures of Association -- Multivariate Analysis: an overview -- Presenting Results: Written and Oral Reports.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.0072 COO-B 2019 11132 (Browse shelf (Opens below)) 1 Available 0011132
Books Books Namal Library
Management 		658.0072 COO-B 2019 11524 (Browse shelf (Opens below)) 2 Available 0011524
Total holds: 0
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658.002462 MOR-M 2014 8550 Managing engineering and technology 658/.0028/55369 BAR-O 1988 1794 The Osborne McGraw-Hill guide to using Lotus 1-2-3 : 658.00321 KUM-D 2013 11923 Dictionary of management / by Krishna Kumar Singh 658.0072 COO-B 2019 11524 Business research methods/ 658.0091724 SAE-M 1986 5347 Managerial challenge in the Third World 658.00941 FAR-C 1990 12424 The corporate environment / 658.0163 KAZ-B 2018 11545 Business responsibility /

includes contents and index.

Introduction to business research --
Research in Business --
Applying Scientific Thinking to Management Problems --
The Research Process --
The Research Proposal --
Ethics in Business Research --
The Design of Research --
Design Strategies --
Sampling Design --
Measurement --
Measurement Scales --
The Sources and Collection of Data --
Exploring Secondary Data --
Survey Methods: Communicating with Participants --
Instruments for Participant Communication --
Observational Studies --
Experimentation --
Analysis and Presentation of Data --
Data Preparation and Description --
Exploring, Displaying, and Examining Data --
Hypothesis Testing --
Measures of Association --
Multivariate Analysis: an overview --
Presenting Results: Written and Oral Reports.

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