Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

By: Anderson, James C, 1953-Contributor(s): Narus, James A | Narayandas, DasMaterial type: TextTextPublication details: UP. : Pearson, 2011cEdition: 3rd edDescription: xxv, 470 p. : ill. ; 25 cmISBN: 9788131731635Subject(s): Industrial marketingDDC classification: 658.8 LOC classification: HF5415.1263 | .A53 2009Online resources: Table of contents only
Contents:
Business market management: guiding principles -- Market sensing: generating and using knowledge about the marketplace -- Understanding firms as customers -- Crafting market strategy -- Managing market offerings -- New offering realization -- Business channel management -- Gaining customers -- Sustaining reseller partnerships -- Sustaining customer relationships.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 AND-B 2011 11129 (Browse shelf (Opens below)) 1 Available 0011129
Books Books Namal Library
Management
658.8 AND-B 2011 11128 (Browse shelf (Opens below)) 2 Available 0011128
Books Books Namal Library
Management
658.8 AND-B 2011 11559 (Browse shelf (Opens below)) 3 Available 0011559
Books Books Namal Library
Management
658.8 AND-B 2011 11558 (Browse shelf (Opens below)) 4 Available 0011558
Total holds: 0

Includes bibliographical references and index.

Business market management: guiding principles --
Market sensing: generating and using knowledge about the marketplace --
Understanding firms as customers --
Crafting market strategy --
Managing market offerings --
New offering realization --
Business channel management --
Gaining customers --
Sustaining reseller partnerships --
Sustaining customer relationships.

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