Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
Material type: TextPublication details: UP. : Pearson, 2011cEdition: 3rd edDescription: xxv, 470 p. : ill. ; 25 cmISBN: 9788131731635Subject(s): Industrial marketingDDC classification: 658.8 LOC classification: HF5415.1263 | .A53 2009Online resources: Table of contents only
Contents:
Business market management: guiding principles --
Market sensing: generating and using knowledge about the marketplace --
Understanding firms as customers --
Crafting market strategy --
Managing market offerings --
New offering realization --
Business channel management --
Gaining customers --
Sustaining reseller partnerships --
Sustaining customer relationships.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Namal Library Management | 658.8 AND-B 2011 11129 (Browse shelf (Opens below)) | 1 | Available | 0011129 | ||
Books | Namal Library Management | 658.8 AND-B 2011 11128 (Browse shelf (Opens below)) | 2 | Available | 0011128 | ||
Books | Namal Library Management | 658.8 AND-B 2011 11559 (Browse shelf (Opens below)) | 3 | Available | 0011559 | ||
Books | Namal Library Management | 658.8 AND-B 2011 11558 (Browse shelf (Opens below)) | 4 | Available | 0011558 |
Total holds: 0
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658.78 BOW-S 2020 13509 Supply Chain Logistics Management | 658.787 BRO-R 2007 1562 Rfid implementation / | 658.788 SUD-L 2014 11683 Logistics management for international business : text and cases / | 658.8 AND-B 2011 11128 Business market management : understanding, creating, and delivering value / | 658.8 AND-B 2011 11129 Business market management : understanding, creating, and delivering value / | 658.8 AND-B 2011 11558 Business market management : understanding, creating, and delivering value / | 658.8 AND-B 2011 11559 Business market management : understanding, creating, and delivering value / |
Includes bibliographical references and index.
Business market management: guiding principles --
Market sensing: generating and using knowledge about the marketplace --
Understanding firms as customers --
Crafting market strategy --
Managing market offerings --
New offering realization --
Business channel management --
Gaining customers --
Sustaining reseller partnerships --
Sustaining customer relationships.
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