Retail management : a strategic approach / Barry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University.

By: Berman, Barry [author.]Contributor(s): Evans, Joel R [author.] | Chatterjee, Patrali [author.]Material type: TextTextPublisher: NY : Pearson, [2018]Copyright date: ©2014Edition: 13th edDescription: xxvii, 722 p. : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789332587694 (pbk)Subject(s): Retail trade -- ManagementDDC classification: 658.87 LOC classification: HF5429 | .B45 2018
Contents:
Preface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.87 BER-R 2018 11298 (Browse shelf (Opens below)) 1 Available 0011298
Books Books Namal Library
Management 		658.87 BER-R 2018 11492 (Browse shelf (Opens below)) 2 Available 0011492
Total holds: 0

Includes bibliographical references (pages 540-556) and indexes.

Preface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.

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