Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, MarkContributor(s): Lewis, Philip, 1945- | Thornhill, AdrianMaterial type: TextTextPublication details: U.P : Pearson , 2018cEdition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9788131761045 (pbk)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		650.072 SAU-R 2018 11297 (Browse shelf (Opens below)) 1 Available 0011297
Books Books Namal Library
Management 		650.072 SAU-R 2018 11513 (Browse shelf (Opens below)) 2 Available 0011513
Total holds: 0
Browsing Namal Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
650.03 HIC-G 2019 11641 Goodwill's dictionary of business / 650.03 NAV-D 2013 11638 Dictionary of business / 650.03 NAV-D 2013 11639 Dictionary of business / 650.072 SAU-R 2018 11297 Research methods for business students / 650.072 SAU-R 2018 11513 Research methods for business students / 650.074 BAR-B 2004 7374 Business studies / 650.1 FIS-S 2006 1078 7 secrets of great entrepreneurial masters :

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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