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A framework for: Marketing management / by Philip Kotler.

By: Kotler, PhilipContributor(s): Keller, Kevin | John W. Hartman Center for Sales, Advertising & Marketing HistoryMaterial type: Text

TextPublication details: U.P : Pearson, 2016Edition: 6th edDescription: 344 p. : ill. ; 24 cmISBN: 9789332575394 (pbk)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 1991

Contents:

pt. 1. Understanding marketing management -- pt. 2. Analyzing marketing opportunities -- pt. 3. Developing market strategies -- pt. 4. Shaping the market offering -- pt. 5. Managing and delivering marketing programs.

Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Namal Library Management	658.8 PHI-A 2016 11382 (Browse shelf (Opens below))	1	Available	0011382
Books	Namal Library Management	658.8 PHI-A 2016 11381 (Browse shelf (Opens below))	2	Available	0011381
Books	Namal Library Management	658.8 PHI-A 2016 11380 (Browse shelf (Opens below))	3	Available	0011380

Total holds: 0

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Previous	658.8 PET-T 2004 11617 TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /	658.8 PHI-A 2016 11380 A framework for: Marketing management /	658.8 PHI-A 2016 11381 A framework for: Marketing management /	658.8 PHI-A 2016 11382 A framework for: Marketing management /	658.8 PIE-M 1992 12418 Market-led strategic change : making marketing happen in your organization /	658.8 PRI-P 2003 915 Marketing :	658.8 PUJ-D 2012 3750 Data mining techniques /	Next

Includes bibliographical references and indexes.

pt. 1. Understanding marketing management --
pt. 2. Analyzing marketing opportunities --
pt. 3. Developing market strategies --
pt. 4. Shaping the market offering --
pt. 5. Managing and delivering marketing programs.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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