Selling and sales management / by David Jobber, Geoffrey Lancaster.
Material type:
TextPublication details: U.P ; Pearson, 2013cEdition: 9th edDescription: xx, 565 p. : ill. ; 23 cmISBN: 9789332514980 (pbk.)Subject(s): Selling | Sales managementDDC classification: 658.81 LOC classification: HF5438.25 | .J63 2009| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.81 JOB-S 2013 11425 (Browse shelf (Opens below)) | 1 | Available | 0011425 | ||
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Namal Library Management | 658.81 JOB-S 2013 11424 (Browse shelf (Opens below)) | 2 | Available | 0011424 |
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| 658.804 HUT-B 2013 11826 Business marketing management b2b / | 658.81 CRO-S 2015 11060 Sales management concepts and cases / | 658.81 HAV-S 2015 11035 Sales and distribution management : text and cases / | 658.81 JOB-S 2013 11424 Selling and sales management / | 658.81 JOB-S 2013 11425 Selling and sales management / | 658.812 CER-B 2006 11749 Business solutions on demand : how to transform from a product-led to a service-led company / | 658.812 CER-B 2006 11750 Business solutions on demand : how to transform from a product-led to a service-led company / |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
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