Online reputation management for dummies / by Lori Randall Stradtman.

By: Stradtman, Lori RandallMaterial type: TextTextSeries: --For dummies: Publisher: Delhi : Wiley India, c2013Description: xvi, 368 p. : ill. ; 25 cmISBN: 9788126539574 (pbk.)Subject(s): Corporate image -- Computer network resources | Internet marketing | Internet in publicity | Social networks | Online identitiesDDC classification: 659.202854678
Contents:
Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens.
Summary: More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
659.202854678 STR-O 2013 11430 (Browse shelf) 1 Available 0011430
Total holds: 0

Includes index.

Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens.


More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you

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