E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN: 9789332511170 (pbk.)Other title: E-business and e-commerce managementSubject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.8 CHA-B 2018 11087 (Browse shelf (Opens below)) | 1 | Available | 0011087 |
Total holds: 0
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| 658.8 BRA 2007 11637 Brand warriors : corporate leaders share their winning strategies / | 658.8 BRA-P 1997 12380 Principles of marketing / | 658.8 CAT-I 1990 6258 International marketing / | 658.8 CHA-B 2018 11087 E-business & e-commerce management : strategy, implementation and practice / | 658.8 CHA-M 2010 11887 Marketing management: text and cases / | 658.8 CRA-S 1996 6252 Strategic marketing management cases / | 658.8 DAR-M 2000 5955 Marketing management : |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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