HyperWars : eleven strategies for survival and profit in the era of online business / by Bruce Judson with Kate Kelly.
Publication details: New York : Scribner, 1999Description: 240 p. ; 25 cmISBN: 9781861975737 (pbk)Subject(s): Business enterprises -- Computer networks | Internet | Electronic commerce | Internet marketingDDC classification: 658.05 Online resources: Table of contents| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.05 JUD-H 1999 11635 (Browse shelf (Opens below)) | 1 | Available | 0011635 | ||
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Namal Library Management | 658.05 JUD-H 1999 11634 (Browse shelf (Opens below)) | 2 | Checked out | 03/29/2022 | 0011634 |
Includes index.
_contents;
PART 1: THE NEW COMPETITIVE REALITY;
1. the emergence of hyperwars;
2. how the internet changes the competitive battleground;
PART 2; ELEVEN STRATEGIES FOR THRIVINGNIN A HYPERCOMPERTITIVE WORLD;
strategy 1: use the internet as the world's most sophisticated telephone;
s2: speed in everything;
s3: cut costs and increase efficiency using the web;
s4: a great product today requires something more;
s5. get personal;
s6: create the "total solution" for your customer;
s7. market relentlessly;
s8. the magic in free;
s9. business plans are more essential than ever;
s10. flexibility is key;
s11. never stop looking over your shoulder;
PART 3: TOWARDS THE FUTURE: A PERSPECTIVE;
PART 4: THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE?
_INDEX;
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