Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore
Material type:
TextPublication details: London : Profile Books , 2007cDescription: xiv, 237 pages : illustrations ; 24 cmISBN: 9781861975928 (pbk)Subject(s): Brand name products -- Management | Brand name products -- Management -- Case studiesDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Namal Library Management | 658.8 BRA 2007 11637 (Browse shelf (Opens below)) | 1 | Available | 0011637 | ||
|
Books
|
Namal Library Management | 658.8 BRA 2007 11636 (Browse shelf (Opens below)) | 2 | Available | 0011636 |
Browsing Namal Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 ASS-C 2009 11675 Consumer behavior : a strategic approach / | 658.8 BAL-S 2002 11841 Services marketing and management / | 658.8 BRA 2007 11636 Brand warriors : corporate leaders share their winning strategies / | 658.8 BRA 2007 11637 Brand warriors : corporate leaders share their winning strategies / | 658.8 BRA-P 1997 12380 Principles of marketing / | 658.8 CAT-I 1990 6258 International marketing / | 658.8 CHA-B 2018 11087 E-business & e-commerce management : strategy, implementation and practice / |
Asda --
British Airways --
L'Oreal --
Levi Strauss --
Orient Overseas Container Line --
McDonald's UK --
Guinness Ireland --
Rentokil Initial --
Hewlett-Packard --
Cadbury Ltd --
VTech --
London International Group --
Mandarin Oriental Hotel Group --
Mazda --
Federal Express.
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of Britis
There are no comments on this title.