The Big Idea /
Material type:
MusicPublication details: Delhi : Profile Books [2000]Description: ix, 230 pages ; 20 cmISBN: 9781861975683 (pbk)Subject(s): Relationship marketing | Public relationsDDC classification: 659.2 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 659.2 JON-T 2000 11618 (Browse shelf (Opens below)) | 1 | Available | 0011618 | ||
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Books
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Namal Library Management | 659.2 JON-T 2000 11619 (Browse shelf (Opens below)) | 2 | Available | 0011619 |
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| 659.1 THA-B 2003 5454 Bang! : | 659.1 WEL-A 2006 5555 Advertising : | 659.2 HOL-P 1999 6206 Public relations on the Net : | 659.2 JON-T 2000 11618 The Big Idea / | 659.2 JON-T 2000 11619 The Big Idea / | 659.2 SEI-P 2001 7135 The practice of public relations / | 659.202854678 STR-O 2013 11430 Online reputation management for dummies / |
_contents----
acknowledgements:
prologue: hello, in twelve languages;
1. what's next;
2. values for money;
3. the end of inside;
4. towards a big data;
5. the soul pf the organization;
6. starting the journey;
7. crossing the shadow;
8. the seven ages of a big data;
9. all the difference;
10. new business;
index;
Anyone can copy a company's product, or even its business model. What they can't copy is its worldview, its attitude, its special way of doing things. In the future, the war in the marketplace will be a war of ideas. This title maps this new territory and shows how big ideas make great companies.
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