The anatomy of buzz : how to create word-of-mouth marketing / Emanuel Rosen.
Material type:
TextPublication details: New York : Doubleday/Currency, c2000Edition: 1st edDescription: xvi, 303 p. : ill. ; 25 cmISBN: 9781861976154 (pbk)Subject(s): Word-of-mouth advertising | MarketingDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.8 ROS-T 2000 11620 (Browse shelf (Opens below)) | 1 | Available | 0011620 | ||
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Books
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Namal Library Management | 658.8 ROS-T 2000 11621 (Browse shelf (Opens below)) | 2 | Available | 0011621 |
"Bound galley, not for sale"--Cover.
Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. NcD
Includes bibliographical references (p. [283]-290) and index.
_contents;
PART ONE . HOW BUZZ SPREADS:
1. what is buzz?
2. the invisible networks;
3. why we talk;
4. network hubs;
5. it's a small world. so what?
6. how buzz spreads;
7. contagious product;
8. accelerating natural contagion;
9. working with network hubs;
10. active seeding;
11. the element of good story;
12. viral marketing;
13. does Madison avenue still matter;
14. buzz in distribution channels;
15. putting it together;
16. buzz workshop;
glossary;
notes;
index:
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