Consumer behavior : a strategic approach / by Henry Assael.
Material type:
TextPublication details: Boston, Mass. : Kent Pub. Co., c2009Description: xxxii, 673 p. : ill. ; 24 cmISBN: 9788177225211Subject(s): Consumers | Motivation research (Marketing)DDC classification: 658.8
Contents:
_contents-
PART 1: introduction to consumer behavior;
PART 2: consumer decision making;
PART 3: the individual consumer;
PART 4: group and cultural influences;
PART 5: marketing action;
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.8 ASS-C 2009 11675 (Browse shelf (Opens below)) | 1 | Available | 0011675 |
Total holds: 0
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| 658.8 AND-B 2011 11129 Business market management : understanding, creating, and delivering value / | 658.8 AND-B 2011 11558 Business market management : understanding, creating, and delivering value / | 658.8 AND-B 2011 11559 Business market management : understanding, creating, and delivering value / | 658.8 ASS-C 2009 11675 Consumer behavior : a strategic approach / | 658.8 BAL-S 2002 11841 Services marketing and management / | 658.8 BRA 2007 11636 Brand warriors : corporate leaders share their winning strategies / | 658.8 BRA 2007 11637 Brand warriors : corporate leaders share their winning strategies / |
Includes bibliographical references and indexes.
_contents-
PART 1: introduction to consumer behavior;
PART 2: consumer decision making;
PART 3: the individual consumer;
PART 4: group and cultural influences;
PART 5: marketing action;
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