Web business engineering : using offline activities to drive Internet strategies / by Nick V. Flor.
Material type: TextSeries: Addison-Wesley information technology seriesPublication details: Boston : Addison-Wesley, c2001Description: xxiii, 219 p. : ill. ; 24 cmISBN: 9788178082462 (pbk)Subject(s): Electronic commerce -- Planning | Web sites -- Design | InternetDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.8 FLO-W 2001 11599 (Browse shelf (Opens below)) | 1 | Available | 0011599 | ||
Books | Namal Library Management | 658.8 FLO-W 2001 11598 (Browse shelf (Opens below)) | 2 | Available | 0011598 |
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658.8 CRA-S 1996 6252 Strategic marketing management cases / | 658.8 DAR-M 2000 5955 Marketing management : | 658.8 FER-M 2014 11973 Marketing management strategies / | 658.8 FLO-W 2001 11598 Web business engineering : using offline activities to drive Internet strategies / | 658.8 FLO-W 2001 11599 Web business engineering : using offline activities to drive Internet strategies / | 658.8 GRA-A 2004 11624 After image : mind-altering marketing / | 658.8 GRA-A 2004 11625 After image : mind-altering marketing / |
Includes bibliographical references (p. 209) and index.
Web Business 101 --
Business Building Blocks --
How an Idea Becomes a Product: The Case of the Guitar --
The Value Chain and the Web --
Competition and the Web --
Understanding the Effects of Competition: The Case of the Guitar Maker --
Basic Strategic Moves --
The Role of Information in the Value Chain --
How Information Supports the Value Chain for Physical Products --
Knowledge-Intensive Products --
Pure Information-Based Products --
New Business Models: The Autonomous Business --
Value and Valuing a Web Site --
The Web Site Proposal --
Value: Return on Investment (ROI) --
Net Present Value (NPV) --
Some Alternatives to NPV and ROI: Payback and IRR --
Web Business Engineering: A Quick Primer --
Introduction to Web Business Engineering: Motivation and Basic Principles --
Definition: Web Business Engineering --
Ways of Studying Business Processes --
The Web Business Engineering Framework --
Basic Steps in Web Business Engineering --
Quick Primer: Step 1, Map Business Activities --
The Employee Distance Education Case (EDEC) --
Quick Primer: Step 2, Model Activity Value --
Valuing a Business Activity --
Case (Continued): Building an Interaction Cost Model for the EDEC Assignment Mailings --
Quick Primer: Step 3, Diagnose Problems and Opportunities --
Case (Continued): Diagnosing the EDEC Mailing Costs --
Quick Primer: Step 4, Design Treatments --
Case (Continued): Finding Treatments for the EDEC Mailing Assignments --
Case Studies: Putting Offline Activities Online --
Wbe in Small Businesses: The Case of the Hair Salon.
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