Strategy and the business landscape : text and cases / by Pankaj Ghemawat, with David J. Collis, Gary P. Pisano, Jan W. Rivkin.

By: Ghemawat, PankajContributor(s): Collis, David J | Pisano, Gary P | Rivkin, Jan WMaterial type: TextTextPublication details: U.P. : Pearson, c2013Description: 1 v. (various pagings) : ill. ; 25 cmISBN: 9788177588125 (pbk)Subject(s): Strategic planning | Industrial management | CompetitionDDC classification: 658.4012 LOC classification: HD30.28 | .G484 1999
Contents:
Ch. 1. The Origins of Strategy -- Ch. 2. Mapping the Business Landscape / Pankaj Ghemawat and David J. Collis -- Ch. 3. Creating Competitive Advantage / Pankaj Ghemawat and Jan W. Rivkin -- Ch. 4. Anticipating Competitive and Cooperative Dynamics -- Ch. 5. Building and Sustaining Success / Pankaj Ghemawat and Gary P. Pisano -- Case 1. Intel Corporation: 1968-1997 / David J. Collis and Gary P. Pisano -- Case 2. Adolph Coors in the Brewing Industry / Pankaj Ghemawat -- Case 3. Cola Wars Continued: Coke versus Pepsi in the 1990s / David B. Yoffie -- Case 4. Crown Cork & Seal in 1989 / Stephen P. Bradley -- Case 5. Wal*Mart Stores, Inc. / Stephen P. Bradley and Pankaj Ghemawat -- Case 6. De Beers Consolidated Mines Ltd. (A) / Pankaj Ghemawat -- Case 7. Microsoft, 1995 / Tarun Khanna and David B. Yoffie -- Case 8. British Satellite Broadcasting versus Sky Television / Pankaj Ghemawat -- Case 9. Leadership Online: Barnes & Noble versus Amazon.com (A) / Pankaj Ghemawat.
Summary: For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.4012 GHE-S 2013 11704 (Browse shelf (Opens below)) 1 Available 0011704
Total holds: 0

Includes bibliographical references and indexes.

Ch. 1. The Origins of Strategy --
Ch. 2. Mapping the Business Landscape / Pankaj Ghemawat and David J. Collis --
Ch. 3. Creating Competitive Advantage / Pankaj Ghemawat and Jan W. Rivkin --
Ch. 4. Anticipating Competitive and Cooperative Dynamics --
Ch. 5. Building and Sustaining Success / Pankaj Ghemawat and Gary P. Pisano --
Case 1. Intel Corporation: 1968-1997 / David J. Collis and Gary P. Pisano --
Case 2. Adolph Coors in the Brewing Industry / Pankaj Ghemawat --
Case 3. Cola Wars Continued: Coke versus Pepsi in the 1990s / David B. Yoffie --
Case 4. Crown Cork & Seal in 1989 / Stephen P. Bradley --
Case 5. Wal*Mart Stores, Inc. / Stephen P. Bradley and Pankaj Ghemawat --
Case 6. De Beers Consolidated Mines Ltd. (A) / Pankaj Ghemawat --
Case 7. Microsoft, 1995 / Tarun Khanna and David B. Yoffie --
Case 8. British Satellite Broadcasting versus Sky Television / Pankaj Ghemawat --
Case 9. Leadership Online: Barnes & Noble versus Amazon.com (A) / Pankaj Ghemawat.

For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.

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