Sales and advertising management / by Manoj Kumar Sarkar
Material type:
TextPublication details: New Dehli : Crest Publishing House, c2000Description: vi, 216 pages ; 25 cmISBN: 9788124202173 (pbk)Subject(s): Sales management | AdvertisingDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.8 SAR-S 2000 11788 (Browse shelf (Opens below)) | 1 | Available | 0011788 |
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| 658.8 RIE-M 1986 5287 Marketing warfare / | 658.8 ROS-T 2000 11620 The anatomy of buzz : how to create word-of-mouth marketing / | 658.8 ROS-T 2000 11621 The anatomy of buzz : how to create word-of-mouth marketing / | 658.8 SAR-S 2000 11788 Sales and advertising management / | 658.8 SEE-C 2002 11921 Consumerism: strategies and tactics / | 658.8 SHA-D 2022 12441 Digital marketing in Pakistan : a paradigm of trust | 658.8 SHA-D 2022 12442 Digital marketing in Pakistan : a paradigm of trust |
includes contents and index.
_contents📜
1. sales management;
2.sales planning and control;
3. planning of territorial coverage;
4. sales promotion;
5. pricing strategies;
6. sales pricing policies;
7. sales forecasting;
8. sales budget and budgetary control;
9. nature and scope of advertising;
10. classification and types of advertising;
11. consumer behavior and advertising;
12. planning and managing advertising campaigns;
13. various advertising media;
14. building an advertising programmed: copy strategy;
15. media selection;
16. advertising budgets;
17. measuring advertising effectiveness;
18. advertising agencies;
19. advertising scheduling;
20. industrial advertising;
📄bibliography;
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