Gaining and sustaining competitive advantage / by Jay B. Barney.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2008Edition: 2nd edDescription: xxii, 600 p. ; 25 cmISBN: 9788177587777 (pbk)Subject(s): Industrial management | Strategic planning | CompetitionDDC classification: 658.4 LOC classification: HD31 | .B27 2002
Contents:
Ch. 1. What Is Strategy? --
Ch. 2. What Is Performance? --
Ch. 3. Evaluating Environmental Threats --
Ch. 4. Evaluating Environmental Opportunities --
Ch. 5. Evaluating Firm Strengths and Weaknesses: Resources and Capabilities --
Ch. 6. Competitive Strategies: Cost Leadership --
Ch. 7. Competitive Strategies: Product Differentiation --
Ch.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.4 BAR-G 2008 11600 (Browse shelf (Opens below)) | 1 | Available | 0011600 | ||
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Books
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Namal Library Management | 658.4 BAR-G 2008 11601 (Browse shelf (Opens below)) | 2 | Available | 0011601 |
Total holds: 0
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| 658.4 BAC-C 1993 6555 The care and feeding of ideas / | 658.4 BAR- 1975 7066 Bargaining : | 658.4 BAR-G 2008 11600 Gaining and sustaining competitive advantage / | 658.4 BAR-G 2008 11601 Gaining and sustaining competitive advantage / | 658.4 BOW-I 1994 5546 Inside the boardroom : | 658.4 BUR-W 2006 11685 writing on the wall : the campaign for commonsense business / | 658.4 BUS1999 11680 Business and the environment |
Includes bibliographical references and index.
Ch. 1. What Is Strategy? --
Ch. 2. What Is Performance? --
Ch. 3. Evaluating Environmental Threats --
Ch. 4. Evaluating Environmental Opportunities --
Ch. 5. Evaluating Firm Strengths and Weaknesses: Resources and Capabilities --
Ch. 6. Competitive Strategies: Cost Leadership --
Ch. 7. Competitive Strategies: Product Differentiation --
Ch.
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