Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / by John Shaw
Material type: TextPublication details: Delhi : Excel Books, 1995cDescription: viii, 166 pages ; 21 cmISBN: 8174460322 (pbk)Subject(s): Marketing -- Planning | Selling -- MarketingDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Namal Library Management | 658.8 SHA-S 1995 11798 (Browse shelf (Opens below)) | 1 | Available | 0011798 | ||
Books | Namal Library Management | 658.8 SHA-S 1995 11799 (Browse shelf (Opens below)) | 2 | Available | 0011799 |
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658.8 SHA-D 2022 12443 Digital marketing in Pakistan : a paradigm of trust | 658.8 SHA-D 2022 12444 Digital marketing in Pakistan : a paradigm of trust | 658.8 SHA-D 2022 12445 Digital marketing in Pakistan : a paradigm of trust | 658.8 SHA-S 1995 11798 Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / | 658.8 SHA-S 1995 11799 Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / | 658.8 SHI-A 2003 6662 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.8 STA-F 1994 6761 Fundamentals of marketing / |
includes index .
_contents:
INTRODUCTION:
1.positive planning for the 1990s:
2. determining the needs of the market;
3. analysing the market-- current and future:
4. the perfect sales presentation;
5. questioning techniques and information gathering;
6. sales plan and marketing checklist;
7. locating and developing profitable new business;
8. how to increase sale to existing clients;
9. how to sell to large companies;
10. selling and sales plan;
11.influencing the buyer;
12.eliminating fear of the companies;
13. motivation;
14; organizing sales clinics and in-house brain-storming sessions;
15. training sales personnel;
16. techniques to improve the quality of sales;
17. effective sales literature;
18. persuasive advertising;
19. effective communication;
20. securing a better deal from your suppliers;
21; how to avoid bad debts and increase positive cash flow;
22. reducing cost to maximize efficiency and profitability in 1990s;
23. pricing into 1990s;
24; marketing concepts for the 1990s;
index;
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