Living the brand : how to transform every member of your organization into a brand champion/ by Nicholas Ind.
Material type:
TextPublication details: New Delhi: Kogan Page, 2004Edition: 2ndDescription: iv,219 p: ill; 23 cmISBN: 0749443162 (pbk)Subject(s): Organization ManagementDDC classification: 658.827
Contents:
_contents📜
INTRODUCTION:
1.I'm genuinely feeling groovy;
2. living brands;
3. why people need vision and values;
4. why organization need purpose and values;
5. defining the brand;
6. bringing the brand to life;
7. sustaining the brand : stories and myths;
8. measuring success;
9. managing the brand;
10. conclusion;;;;;;;;;
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Namal Library Management | 658.827 IND-L 2004 11739 (Browse shelf (Opens below)) | 1 | Available | 0011739 | ||
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Books
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Namal Library Management | 658.827 IND-L 2004 11740 (Browse shelf (Opens below)) | 2 | Available | 0011740 |
Total holds: 0
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| 658.812 SIN-M 2011 11404 Managing customer relationship : codes and guidelines / | 658.812 WIL 2006 11699 151 quick ideas to get new customers / | 658.827 IND-L 2004 11739 Living the brand : how to transform every member of your organization into a brand champion/ | 658.827 IND-L 2004 11740 Living the brand : how to transform every member of your organization into a brand champion/ | 658.83 FEI-M 2013 8798 Modern Marketing Research: | 658.8342 BLA-C 2018 10000 Consumer behavior / | 658.8342 BLA-C 2018 10001 Consumer behavior / |
_contents📜
INTRODUCTION:
1.I'm genuinely feeling groovy;
2. living brands;
3. why people need vision and values;
4. why organization need purpose and values;
5. defining the brand;
6. bringing the brand to life;
7. sustaining the brand : stories and myths;
8. measuring success;
9. managing the brand;
10. conclusion;;;;;;;;;
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