Digital marketing in Pakistan : a paradigm of trust By Dr Shahid Bashir

By: Shahid Bashir [Dr.]Material type: TextTextLanguage: English Publication details: Rawalpindi : Dastaan, [2022]Description: 81 pISBN: 9789696966630Subject(s): Electronic commerceDDC classification: 658.8
Contents:
Preface-- Overview of the online Environment-- The digital status of Pakistan in the world-- The online consumer's purchase intention in Pakistan-- The online consumer's perceived risk in Pakistan-- The online consumer's trust in Pakistan-- The paradigm of trust-- The concluding remarks-- Bibliography-- Acknowledgment-- About the Author
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 SHA-D 2022 12441 (Browse shelf (Opens below)) 1 Available 0012441
Books Books Namal Library
Management
658.8 SHA-D 2022 12442 (Browse shelf (Opens below)) 2 Available 0012442
Books Books Namal Library
Management
658.8 SHA-D 2022 12443 (Browse shelf (Opens below)) 3 Available 0012443
Books Books Namal Library
Management
658.8 SHA-D 2022 12444 (Browse shelf (Opens below)) 4 Available 0012444
Books Books Namal Library
Management
658.8 SHA-D 2022 12445 (Browse shelf (Opens below)) 5 Available 0012445
Total holds: 0

Preface--
Overview of the online Environment--
The digital status of Pakistan in the world--
The online consumer's purchase intention in Pakistan--
The online consumer's perceived risk in Pakistan--
The online consumer's trust in Pakistan--
The paradigm of trust--
The concluding remarks--
Bibliography--
Acknowledgment--
About the Author

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