Market-led strategic change : making marketing happen in your organization / Nigel Piercy.

By: Piercy, NigelMaterial type: TextTextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992Description: 416 p. : ill. ; 24 cmISBN: 0750606703 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8
List(s) this item appears in: Donated By Mehreen Saleem
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.8 PIE-M 1992 12418 (Browse shelf (Opens below)) Available 0012418
Total holds: 0

"First published by HarperCollins Publishing Ltd, 1991"--T.p. verso.

Includes bibliographical references and index.

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