Marketing management : analysis, planning, implementation and control / Philip Kotler, Ronald E. Turner.
Material type: TextPublication details: Scarborough, Ont. : Prentice-Hall Canada, 1997Edition: 9 edDescription: xviii, 789 p. : ill. ; 26 cmISBN: 0132613638 (pbk)Subject(s): Marketing -- ManagementDDC classification: 658.802Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.802 KOT-M 1997 12439 (Browse shelf (Opens below)) | Available | 0012439 |
Total holds: 0
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658.80072 WIN-M 2014 13002 Marketing analytics : data-driven techniques with Microsoft Excel / | 658.802 BAR-C 2011 11070 Customer relationship management / | 658.802 KOT-M 1988 12373 Marketing management : analysis, planning, implementation and control / | 658.802 KOT-M 1997 12439 Marketing management : analysis, planning, implementation and control / | 658.802 KUM-C 2011 10338 Customer relationship management : | 658.802 LIN-D 2013 4353 Data mining techniques : | 658.802 MUK-C 2014 11854 Customer relationship management: A strategic approach to marketing / |
Includes bibliographical references.
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