TY  - BOOK
AU  - Brito,Michael
TI  - Smart business, social business: a playbook for social media in your organization 
SN  - 9788131786765 (pbk)
U1  - 658.872 23
PY  - 2012///
CY  - Indianapolis, Ind.
PB  - Que
KW  - Marketing
KW  - Social aspects
KW  - Online social networks
KW  - Internet marketing
KW  - Management
KW  - Social responsibility of business
N1  - Includes index; Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel
ER  -