TY  - BOOK
AU  - Rosen,Emanuel
TI  - The anatomy of buzz: how to create word-of-mouth marketing 
SN  - 9781861976154 (pbk)
U1  - 658.8 21
PY  - 2000///
CY  - New York
PB  - Doubleday/Currency
KW  - Word-of-mouth advertising
KW  - Marketing
N1  - "Bound galley, not for sale"--Cover; Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History; Includes bibliographical references (p. [283]-290) and index; _contents;
PART ONE . HOW BUZZ SPREADS:
1. what is buzz?
2. the invisible networks;
3. why we talk;
4. network hubs;
5. it's a small world. so what?
6. how buzz spreads;
7. contagious product;
8. accelerating natural contagion;
9. working with network hubs;
10. active seeding;
11. the element of good story;
12. viral marketing;
13. does Madison avenue still matter;
14. buzz in distribution channels;
15. putting it together;
16. buzz workshop;
      glossary;
      notes;
      index

ER  -