Service marketing
Zeithaml,A Valarrie .
creator
Bitner, Jo Mary.
text
nyu
Yew York
Mc Graw Hill
2006,1996c
4th ed.
monographic
eng
xii ,708p. ill.;
Part 1: Foundations for services Marketing----------------------
Part 2: Focus on the customer----------------------
Part 3: Understanding customer requirements---------------------
Part 4: Aligning service design and standards---------------------
Part 5: delivering and performing service---------------------
Part 6: Managing Service promises-----------------------
Part 7: Service and the bottom line--------------------
Cases-----------------
Index-------------------
general
by Valarie A Zeithaml .
included Index
658.8 ZEI-S 2006 2325
0071244964 (pbk)
131124
20200107021835.0