TY - BOOK AU - Steinbock,Dan TI - The mobile revolution: the making of mobile services worldwide SN - 9780749445459 (pbk) U1 - 384.3 PY - 2005/// CY - London ; Sterling, VA PB - Kogan Page KW - Wireless communication systems KW - Mobile communication systems KW - Telecommunication KW - Internet KW - Electronic books KW - local N1 - Includes bibliographical references (p. 287-296) and index; Introduction 1 MARKET TRANSFORMATION Globalization Innovation Service pioneers Service innovation Content services Mobile media and entertainment Device formerly use as cell phone Mobile marketing and server behaviour Strategy and mobility ; Electronic reproduction; Palo Alto, Calif.; ebrary; 2005; Available via World Wide Web; Access may be limited to ebrary affiliated libraries ER -