TY - BOOK AU - Shmueli,Galit AU - Patel,Nitin R. AU - Bruce,Peter C. TI - Data mining for business intelligence: concepts, techniques, and applications in Microsoft Office Excel with XLMiner SN - 9788126517589 (pbk) AV - HF5548.2 .S44843 2007 U1 - 005.54 22 PY - 2007/// CY - New Delhi. PB - Wiley-Interscience KW - Microsoft Excel (Computer file) KW - Business KW - Data processing KW - Data mining KW - Business intelligence N1 - Includes bibliographical references (p. 271-272) and index; CHAPTER 1: Introduction ---------------------- CHAPTER 2: Overview of data mining process --------------------- CHAPTER 3: Data exploration and Dimension reduction ------------------------- CHAPTER 4: Evaluating Classification and predictive performance ---------------------- CHAPTER 5: Multiple linear regression --------------------- CHAPTER 6: Three simple classification method --------------------- CHAPTER 7: Classification and regression trees ---------------------- CHAPTER 8: Logistic regression ---------------------- CHAPTER 9: Neural nets ------------------- CHAPTER 10: Discriminant analysis --------------------- CHAPTER 11: Association rules ----------------------- CHAPTER 12: Cluster analysis ---------------------- ER -