TY - BOOK AU - Gerson,Steven M. AU - Gerson,Sharon J. TI - Technical communication: process and product SN - 9789332518599(pbk) U1 - 808.06 PY - 2014/// CY - New Delhi PB - Pearson Education KW - English language KW - Technical English KW - Rhetoric KW - Technical writing N1 - Sharon Gerson's name appears first in earlier editions; Includes bibliographical references (p. 579-584) and index; An introduction to technical communication -- The communication process -- Objectives in technical communication -- Audience recognition -- Ethical considerations -- Research -- Routine correspondence -- Social media -- The job search -- Document design -- Using visual aids -- Communicating to persuade -- Technical descriptions and process analyses -- Instructions, user manuals, and standard operating procedures -- Web sites and online help -- Short, informal reports -- Long, formal reports -- Proposals -- Oral presentations ER -