Principles of marketing
Kotler, Philip.
creator
Armstrong, Gary (Gary M.)
text
bibliography
nju
Englewood Cliffs, N.J
Prentice Hall
c1996
1996
7th ed.
monographic
eng
vii, 712p : ill. (some col.) ; 29 cm.
general
by Philip Kotler, Gary Armstrong.
Includes bibliographical references and index.
Marketing
658.8 KOT-P 1996 5382
0131902083 (pbk)
95032226
950616
20140310140348.0
3506474