Strategic marketing management cases
Cravens, David W.
creator
Lamb, Charles W.
Crittenden, Victoria Lynn.
text
bibliography
ilu
Chicago
Irwin
c1996
1996
5th ed.
monographic
eng
xvi, 715 p. : ill., maps ; 24 cm.
general
by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Includes bibliographical references and index.
Marketing
Case studies
658.8 CRA-S 1996 6252
The Irwin series in marketing
0256136890 (pbk)
95012120
950314
20140408171908.0
3978226