TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
SN  - 0256136890 (pbk)
U1  - 658.8 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -