TY  - BOOK
AU  - Peppers,Don
TI  - Life's a pitch: then you buy 
SN  - 0385474032(hbk)
U1  - 658.85 
PY  - 1995///
CY  - New York
PB  - Currency Doubleday
KW  - Sales promotion
KW  - Selling
KW  - Persuasion (Psychology)
N1  - Includes index
ER  -