TY  - BOOK
AU  - Collins,Jim
ED  - Built to Last
TI  - Good to great
SN  - 9780712676090 (hbk)
U1  - 658 
PY  - 2001///c
CY  - London
PB  - Random House Business Books
KW  - Leadership
N1  - Index included; Good is the enemy of great -- Level 5 leadership -- First who--then what -- Confront the brutal facts (yet never lose faith) -- The hedgehog concept (simplicity within the three circles) -- A culture of discipline -- Technology accelerators -- The flywheel and the doom loop -- From good to great to built to last
N2  - Some companies are great because greatness has been programed into their DNA from the very beginning, but what about the companies not born with great DNA? Can they achieve enduring greatness. The author tells us how
ER  -