TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concept and strategies
SN  - 0618192433 (hbk)
U1  - 658.8 
PY  - 2003///
CY  - Boston.
PB  - Houghton Mifflijn Company
KW  - Marketing
N1  - Index included
ER  -