TY  - BOOK
AU  - Burke,Brian
TI  - Gamify: how gamification motivates people to do extraordinary things
SN  - 9781937134853 (hardcover : alk. paper)
U1  - 658.314 
PY  - 2014///]
CY  - Brookline, MA
PB  - Bibliomotion, books + media
KW  - Employee motivation
KW  - Motivation (Psychology)
KW  - Games
KW  - Psychological aspects
KW  - Organizational behavior
N1  - Includes bibliographical references (pages 169-173) and index
N2  - Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals
ER  -