TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624 (pbk.)
U1  - 302 
PY  - 2013/// ; 2002 ; 2000
CY  - Boston
PB  - Back Bay Books ; Little Brown
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
KW  - Social Behavior
KW  - Psychology, Social
KW  - Diffusion of Innovation
KW  - Leadership
KW  - Marketing
KW  - Group Processes
N1  - Originally published: Boston : Little, Brown, c2000; Includes bibliographical references and index; The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world
ER  -