Consumer behavior
text
ii
New Delhi
Cengage
c2018
10th ed.
monographic
eng
xxvii, 719 p: ill; 27 cm.
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
by Roger D. Blackwell... [et al].
Management
658.8342 BLA-C 2018 9998
9789386650870 (pbk)
180619
20191111184408.0