TY  - BOOK
TI  - Consumer behavior
SN  - 9789386650870 (pbk)
U1  - 658.8342 
PY  - 2018///
CY  - New Delhi
PB  - Cengage
KW  - Management
N1  - 1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
ER  -