Principles of marketing
Kotler, Philip.
creator
Armstrong, Gary (Gary M.)
Agnihotri, Prafulla Y.
text
bibliography
nju
Uttar Pradesh
Pearson
2018
17th ed.
monographic
eng
vii, 699 p : ill. (some col.) ; 29 cm.
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
general
by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
Includes bibliographical references and index.
Marketing
658.8 KOT-P 2018 10108
9789352865611 (pbk)
950616
20180810150716.0
3506474