TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary AU - Agnihotri,Prafulla Y. TI - Principles of marketing SN - 9789352865611 (pbk) U1 - 658.8 PY - 2018/// CY - Uttar Pradesh PB - Pearson KW - Marketing N1 - Includes bibliographical references and index N2 - For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship ER -