TY  - BOOK
AU  - Kalakota, Ravi
AU  - Whinston,Andrew B.
TI  - Electronic Commerce: A Managers' Guide
SN  - 9788177583168 (pbk)
U1  - 658.84 22
CY  - New Delhi
PB  - Pearson.
N1  - includes contents and index; Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -
ER  -