TY  - BOOK
AU  - Cooper, Donald R
AU  - Schindler,Pamela S.
AU  - Sharma,J.K.
TI  - Business research methods
SN  - 978939353161194 (pbk)
U1  - 658.0072 23
PY  - 2019///c
CY  - Chennai
PB  - McGraw Hill Ltd
N1  - includes contents and index; Introduction to business research --
Research in Business --
Applying Scientific Thinking to Management Problems --
The Research Process --
The Research Proposal --
Ethics in Business Research --
The Design of Research --
Design Strategies --
Sampling Design --
Measurement --
Measurement Scales --
The Sources and Collection of Data --
Exploring Secondary Data --
Survey Methods: Communicating with Participants --
Instruments for Participant Communication --
Observational Studies --
Experimentation --
Analysis and Presentation of Data --
Data Preparation and Description --
Exploring, Displaying, and Examining Data --
Hypothesis Testing --
Measures of Association --
Multivariate Analysis: an overview --
Presenting Results: Written and Oral Reports
ER  -