TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
AU  - Narayandas,Das
TI  - Business market management: understanding, creating, and delivering value 
SN  - 9788131731635
AV  - HF5415.1263 .A53 2009
U1  - 658.8 22
PY  - 2011///c
CY  - UP.
PB  - Pearson
KW  - Industrial marketing
N1  - Includes bibliographical references and index; Business market management: guiding principles --
Market sensing: generating and using knowledge about the marketplace --
Understanding firms as customers --
Crafting market strategy --
Managing market offerings --
New offering realization --
Business channel management --
Gaining customers --
Sustaining reseller partnerships --
Sustaining customer relationships
UR  - http://www.loc.gov/catdir/toc/ecip0813/2008012486.html
ER  -