TY  - BOOK
AU  - Yoshihara,Hiroaki
AU  - McCarthy,Mary Pat
TI  - Designed to win: strategies for building a thriving global business 
SN  - 9780070618978 (hbk)
U1  - 658.4012 23
PY  - 2006///c
CY  - Delhi
PB  - McGRAW-HILL
KW  - Strategic planning
KW  - Business planning
KW  - International business enterprises--Planning
N1  - includes index and contents; 	Winning in the global arena --
A new equation for success --
A simple vision for complex times --
Building value through effective global operations --
The corporate ecosystem --
Marketing with a global face --
Global value creation --
Governing change --
Commercial diplomacy --
Leadership
ER  -