TY  - BOOK
AU  - Stradtman,Lori Randall
TI  - Online reputation management for dummies
T2  - For dummies
SN  - 9788126539574 (pbk.)
U1  - 659.202854678 23
PY  - 2013///
CY  - Delhi
PB  - Wiley India
KW  - Corporate image
KW  - Computer network resources
KW  - Internet marketing
KW  - Internet in publicity
KW  - Social networks
KW  - Online identities
N1  - Includes index; Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens
N2  - 	
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you
ER  -