TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
AU  - Kumar,S.Ramesh
TI  - Consumer behavior
SN  - 9789332555099 (pbk)
AV  - HF5415.32 .S35 2004
U1  - 658.8342 21
PY  - 2018///c
CY  - U.P
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Consumers
N1  - Includes bibliographical references and indexes; Preface xxi
Credits Page xxix
PART I Consumers, Marketers, and Technology 2
1 Technology-Driven Consumer Behavior 2
2 Segmentation, Targeting, and Positioning 26
PART II The Consumer as an Individual 58
3 Consumer Motivation and Personality 58
4 Consumer Perception 98
5 Consumer Learning 138
6 Consumer Attitude Formation and Change 168
PART III Communication and Consumer Behavior 204
7 Persuading Consumers 204
8 From Print and Broadcast Advertising to Social and Mobile Media
9 Reference Groups and Word-of-Mouth 250
PART IV Consumers in their Social and Cultural Settings 278
10 The Family and Its Social Standing 278
11 Culture’s Influence on Consumer Behavior 314
12 Cross-Cultural Consumer Behavior: An International Perspective
PART V Consumers Decision-Making, Marketing Ethics,
and Consumers Research 366
13 Consumer Decision-Making and Diffusion of Innovations 366
14 Marketing Ethics and Social Responsibility 394
15 Consumer Research 418
Endnotes 451
Glossary 481
Subject Index 503
Brief Contents
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision-making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making
ER  -