TY  - BOOK
AU  - Wiersema,Frederik
TI  - Customer intimacy : : pick your partners, shape your culture, win together 
SN  - 9781861976307 (pbk)
U1  - 685.812 22
PY  - 2003///c
CY  - Delhi
PB  - Replika Press
KW  - Customer services
KW  - Customer relations
N1  - 	1. Customer Intimacy --
What It Is and Why It Wins --
2. The Illusion of Satisfaction --
3. The Commitment of Intimacy --
4. What's the Real Problem? --
5. The Tailoring Route: Delivering Fitting Solutions --
6. The Coaching Route: Guide Your Customers Toward Better Results --
7. The Partnering Route: Innovate --
and Integrate --
With Your Customer --
8. Pick Your Partners --
9. Get Connected --
10. Shape Your Culture --
11. Mold Your Systems --
12. Adapt Your Economics --
13. Where Do You Start?
ER  -