TY  - BOOK
AU  - Grant,John
TI  -  After image : : mind-altering marketing 
SN  - 9781861976406 (pbk)
U1  - 658.8 22
PY  - 2004///c
CY  - Delhi
PB  - Profile Books
KW  - Marketing
KW  - Brand name products
N1  - _contents_
SECTION 1: META_ BUSINESS STRATEGY;
1. business hyper evaluation;
2. informationalism changes everything;
SECTION 2:  APOLLO RISING;
3. lifelong learning;
4. a passion for knowledge;
SECTION 3: RETHINKING BRANDING;
5. the brand - image crisis;
6. branding's next level;
7.a new model of branding;
8. concept branding;
9. Apollo rising revisited;
SECTION 4: MEDIA REVOLUTION;
11. KNOWLEDGE MEDIA;
12. REALITY MEID;
13. dialogue media;
14. memetic media;
15. community media;
16. story media;
17. reputation media;
SECTION 5: PUTTING THEORY INTO PRACTICE;
18; business analysis and hypothesis;
19. audience insights and trends;
20. the core concept;
21. designing a media platform;
THE LAST WORD;
doing the right thing---
notes/bibliography----
index;-----
N2  - Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques
ER  -