TY  - BOOK
AU  - Memoona Shahid
TI  - Advanced Business Administration for PMS
SN  - 9789695880999 (pbk)
U1  - 658 22
PY  - 2011///c
CY  - Lahore
PB  - AP Publishers
KW  - Business
KW  - administration
N1  - includes contents; contents📜
PART 1: MANAGEMENT;
1. management yesterday and today;
2. planning;3. organizing ;
4 leading: mobilizing people;
5. controlling : leading and changing;
PART 2: MARKETING;
1.the field of marketing;
2. the marketing environment and market selection;
3. products;
4. prices;
5. place;
6. promotion;
PART 3:FINANCILA MANGEMENT;
7. UNDERSTANDING FINANCILA MANGEMENT;
8. understanding and analyzing financial statement;
9. short term financial management decision;
10. financial decisions(long term)
11.investing decision(long term);
12. corporate financing;


ER  -